James North had been a long-time employee of Jimmy Johns and the two traveled together to see the operations of all stores. The growth of his franchise was so overwhelming that he appointed James North as Jimmy John’s president. He later grew his company to partner with other farms to expand his company even further. Jimmy showed a dedication level beyond average, and he had a spark that when he channeled to the non-performing stores, they gained momentum and started being profitable. Jimmy took the initiative of visiting the poorly performing stores, and together with his partner Jamie, they revived them. He oversaw 10% of the corporate stores, with the ones that he managed doing very well compared to the franchised stores. Jamie introduced Jimmy to the gourmet sandwiches business, and by the end of 2002, Jimmy had 200 stores across different states in the US with his partner and CEO Jamie Coulter. He later started delivering his sandwiches from door to door and this quickly started boosting his sales. He started the John’s Gourmet sandwiches with only four sandwiches on his menu in January of 1983 in a converted garage. Baking bread and sourcing meat at a cheaper price made it easy for him to make profits and grow his venture. He then started his business by purchasing premium meat that he could find at his local market. Liautaud realized that they had a few stands in the area for selling sandwiches, and his capital was enough to start his first sandwich shop. But, after researching and visiting different hot dog stands in his region, he realized that his capital wasn’t enough for the hot dog venture. Jimmy wanted a hot-dog stand in particular. His father( a businessman) gave him $ 25,000 to open up a business with a condition that he would join the army if the business failed. However, Jimmy wanted to start a business. In 1982 after graduating from high school, Jimmy’s father wanted him to join the US Army.
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